BEYOND INTERNET ACCESS

Go beyond simply providing the convenience of Internet access to your guests. Wi-Fi can be used to creatively leverage the revolution of smart devices and mobile apps for expanding your relationship with customers.
The captive portal on Wi-Fi access points can be customized with your company branding and designed to inform customers about special offers and allow them to place orders from their Wi-Fi devices. Customers can enjoy the Internet access while their orders get ready, instead of standing in a long line or waiting for their turn at the drive thru.

​

WI-FI ANALYTICS FOR BUSINESS INTELLIGENCE

Retailers can leverage Wi-Fi analytics engine to gain visibility into Wi-Fi usage across their stores and use the intelligence to better engage with their customers and increase revenue. The analytics provides real-time information such as number of active Wi-Fi user devices, types of devices including automatic fingerprinting of smartphones and tablets, and Wi-Fi network usage. In addition, retailers have ready access to a rich repository of Wi-Fi analytics reports that can be generated on demand or scheduled for automatic delivery by email. The analytics reports include trends about number of Wi-Fi user devices, their activity, the duration of associations across a specific store or group of stores and during specific times of the day or on a daily, weekly or monthly basis.

Based on the business intelligence, retail marketing and operations departments can use customizable guest Wi-Fi captive portals for localized marketing, e.g., to push coupons, announce daily specials, and to encourage customers to register their information to participate in localized opt-in marketing programs. Emerging geo-marketing mobile apps could be integrated with Wi-Fi access to explore new ways of engaging guests.

 

• Real-time and historic Wi-Fi analytics across stores and times of interest

• Rich, customized in-store Wi-Fi experience for guests

• More loyal customers and increased revenue for retailers